Become the anomaly.
PETCARE BRAND
Petcare Brand was experiencing declining organic sales and inefficient Amazon adspend results. The brand was operating with a set ROAS target against each product and unable to efficiently scale PPC investment.
PPC Audit, Data Analytics, Account Restructuring, Hands-on-Keyboard Activation
Amazon, Walmart
+74%
Total AMZ Revenue
+168%
Ad Revenue
+84%
Total Share
[ The Challenge ]
A purpose-built campaign architecture was created from the ground up, cleanly segmenting traffic into Brand, Non-Brand, and Competitor streams. This foundational reset—paired with calculated ROAS targets and disciplined bidding—provided the control needed to eliminate wasted spend and sharpen targeting. By moving away from generalized estimates, we were able to aggressively scale investment where it drove the most profitable growth.
[ The SOLUTION ]
The campaign structure we implemented gave complete line of sight into performance across the product lineup, and gave us the ability to optimize with precision. The result was a brand that was able to drastically improve performance, and make informed decisions about budget increases in retail media.
[ The IMPACT ]
Ad Spend reversed declining market share Amazon ad revenue grew +115%, more than offsetting -13% organic revenue decline Total Amazon revenue grew +38%, driven by ad revenue Market share increase; beating category growth rates in both dollars & units SOV consistently exceeded SOM
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