Become the anomaly.
GUILD
We paired creator and brand campaigns to connect with frontline workers at the right moment, delivering CTRs more than 2x higher and exceeding TikTok benchmarks by 10x.
Budget Sufficiency Planning, Communication Planning, Paid Media Strategy, Creator & Influencer Management, Audience Planning, Performance Optimization, 1PD Strategy
TikTok, Facebook, Instagram, OOH, Digital Video, CTV
+9.5pt
Brand Opinion
+5.9pt
Awareness
>5%
Avg. CTR
[ The Challenge ]
Reach and convert Frontline Workers during Q4; their busiest, most overwhelming time of year. We needed to turn that attention into site landings and product uptake.
[ The SOLUTION ]
We ran a creator-led TikTok campaign alongside a brand campaign, using each to build retargeting pools for the other, with Holiday Burnout-themed creator content designed to meet an exhausted audience with empathy, not a hard sell.
[ The IMPACT ]
Creator content hit CTRs 2.2x higher than brand content, and our best-performing campaign beat TikTok's platform benchmarks by more than 10x.
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