About us - Great thinking comes from great experience
Our flexible team of the industry's best thinkers and doers means that you get direct access to top-tier expertise without unnecessary heirarchy in between.
We are a collection of media experts with a background working with the world's biggest agencies and advertisers. We bring our know-how and connections to clients who want to do things other than rinse-and-repeat media planning.
Our work is focused, powerful, and as interesting as the results it produces.
Our culture - We're in the business of shared wins
We love to do great work that gives value to your audience and grows your business in return.
- Win for you. Campaigns that outperform require extra craft & effort; that‘s what our clients get.
- For your audience. Great media should be good for the people who see it. We think the best campaigns start with what them in mind.
- For our team. Our team shares in the growth of Extra. We believe we should all win together.
Founders
James Allen
CEO
Throughout his career, James has held leadership positions in various functions of media agencies, including strategy, innovation, and product. Before founding Extra, James was the Head of Strategy at Carat, where he led the development and execution of media plans for the world’s largest advertisers across the agency roster.
Joey Medici
COO
As a media and advertising expert, Joey has spent his career scaling advertising messaging in both content activation and ad operations. In his most recent role, Joey was Strategy Director at Carat where he managed a team to execute advertising strategies across multiple lines of business for major brands.
The team
Our team of experts span the full media ecosystem.
- Insights & analytics.
- Comms strategy.
- Digital planning & buying.
- OOH.
- TV.
- Programmatic buying.
- eComm media.
- Performance.
- Paid search.
- Consulting & capability building.