Become the anomaly.
KING PLEASURE
We reversed a slipping ROAS with no new creative and a flat budget during the most competitive commerce window of the year — delivering a 365% lift in sales from ads.
Paid Social Strategy, Campaign Architecture Rebuild, Audience Development, Creative Tactics, E-Commerce Optimization
Facebook, Instagram, Search
+268%
Total Orders
+365%
Ad Sales
+228%
CVR
[ The Challenge ]
The closing sale for Basquiat's King Pleasure exhibition ran straight through BFCM — the most expensive, competitive period of the year. We had no new creative, a flat budget, and a Shopify-linked campaign structure that was actively hurting in-stock product performance.
[ The SOLUTION ]
We moved the account to a broad Advantage+ Shopping Campaign (ASC) structure, layered in Meta's Engaged Shopper segment, and rebuilt retargeting pools for high-intent traffic. Existing creative was reimagined across product carousels, influencer catalog ads, and single-video placements — with product sets customized to each sales flight.
[ The IMPACT ]
The Basiquat Estate was able to close out their exhibition with a bang by driving their best sales week during our campaign.
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