Become the anomaly.
BEAUTY OF JOSEON
We launched Beauty of Joseon in Sephora across three countries, driving two complete inventory sell-outs in the first two months while lifting brand awareness and purchase intent by more than 8 points each; well above beauty industry benchmarks.
Media planning, audience segmentation, budget setting, campaign activation, negotiations, media buying, performance optimization
OOH, DOOH, Experiential, Pop-ups, Retailer Partnership, CTV, OLV / YouTube, Mobile Rich Media, Search, TikTok, Instagram, Facebook, Influencer
+8.4%
Brand Awareness
+8.3%
Purchase Intent
7X
Above Beauty Benchmarks
[ The Challenge ]
Beauty of Joseon had just secured Sephora shelf space in the US, UK, and France — but shelf space doesn't last without proof of demand. They needed to drive brand awareness and immediate retail velocity at the same time, in an already crowded skincare category.
[ The SOLUTION ]
We built a cross-market, full-funnel campaign blending celebrity, brand, and UGC creative. Near-store DMAs were saturated with hyper-targeted digital OOH while high-engagement social, CTV, and search drove awareness, consideration, and conversion — calibrated so demand never outran inventory.
[ The IMPACT ]
Beauty of Joseon sold out its entire Sephora inventory twice within two months — the first sell-through in just three weeks.
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