Guild
Full-Service Media
Breaking Through To Burnt-Out Frontline Workers
Frontline workers often feel stuck in roles with limited growth opportunities. A large portion of this audience was never able to access higher learning and have found themselves working salary jobs with tremendous time demands and unpredictable schedules, leaving little for their family or themselves. Our task was to reach this audience with a new solution in a period when they needed options; the holidays.
Partnering with Extra on this project raised the bar on how we deliver on our brand growth goals. They have truly become a strategic thought partner, delivering fresh and actionable insights that have driven a novel strategy to connect with our audience. Their innovative media plan not only incorporated proven performers but also pushed us into new channels and targeting strategies, blowing our awareness and engagement performance expectations out of the water.
