Case study
Breaking Through To Burnt-Out Frontline Workers
A co-branded campaign led by Guild partnering with Target, Chipotle, and Tyson Foods aimed to reach frontline workers in the throes of end-of-year holiday madness.
Not ordinary media
We're a boutique media agency that does the extra work to help brands out-think where they can't always out-spend.
You're in the company of category-disrupting brands.
How we think about media
- The best media should make impressions, not just buy them. Not every impression is equal - our job is to make sure people pay attention to yours. We want them to care about your business, so we put them first.
- Trying & testing will beat just repeating tried & tested. Quick learning is better than slow stability in our books. The more you know about what works and what doesn't, the better every part of the plan becomes. Even the tried and tested.
- Extraheads™ solve problems, overheads run motions. A custom team for every project means high-impact flexibility to tackle every challenge with complete focus.
Effective media for brands with a challenger spirit
We work with brands looking to find new, exciting routes to growth. Together, we create unique plans that disrupt categories.
Case study
Reintroducing a brand to the world
After rebranding and being ready to launch their first-ever paid media campaign, Guild came to us to help them launch their new look in a big, impactful way. So that’s what we did.
Extra has become an invaluable partner in our business, and are a perfect match for our culture of innovation and experimentation. With their insight into the evolving media landscape combined with their understanding of our unique business model, Extra has helped us generate benchmark-breaking campaigns throughout our partnership.
Services - Great media starts with exponential thinking
We do what bigger agencies can't. How? We focus on Extraheads™ not overheads. We bring together nimble teams of seasoned experts for each project. All the thinking power without rigid team structure means you the fast-moving expertise that challenger brands need to break through.
- Insights & Knowledge. Segmentation & a deep analysis of the audience you need to win.
- Strategy & Planning. Strategy & media plans that find the perfect overlap between your goals, audience behavior, and opportunity.
- Media Innovation. A clear plan to get you from where you are to where you need to be.
- Activation. End-to-end campaign management from negation to buying to optimization to reporting.
- Capability Building. Setting your teams up for success, even when you‘re not working with us.